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Ellis Agency.
Insights

Field notes from an AI-first agency.

Essays, playbooks, and build notes — how we actually use AI to do the work, with the prompts and the trade-offs left in.

AllAIB2BBrandContentMarketingMarTechTooling
A field of identical ghost circles with one filled in ember — the piece with taste.
AIBrandContent

Why “good enough” AI content is killing your brand

Speed without taste is just sameness, faster. The fastest way to make your brand sound like every other LinkedIn feed is to ship AI content without a human on the verdict.

Tom EllisJun 11, 2026
A signal wave running from a cool B2B node into a warm AI node on a dark grid.
AIMarketingB2B

How AI is quietly rewriting B2B marketing

The content-volume problem is solved. The taste problem just got harder. The marketers who win now aren't the ones with the most output — they're the ones with the best filter.

Tom EllisJun 4, 2026
A dark eight-layer marketing stack diagram with one layer highlighted in ember.
MarTechAITooling

The MarTech stack you actually need in 2026

Eleven thousand tools, most of them noise. Here's the small, AI-native stack we actually use to ship brand, web, and growth from one team — and what we ripped out.

Tom EllisMay 28, 2026