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Ellis Agency.
Insights

Field notes from an AI-first agency.

Essays, playbooks, and build notes — how we actually use AI to do the work, with the prompts and the trade-offs left in.

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A field of identical ghost circles with one filled in ember — the piece with taste.
AIBrandContent

Why “good enough” AI content is killing your brand

Speed without taste is just sameness, faster. The fastest way to make your brand sound like every other LinkedIn feed is to ship AI content without a human on the verdict.

Tom EllisJun 11, 2026